...Not the kind of wheel you fall asleep at...

Pill Playgrounds


So you know how they have those Chex Mix commercials where everything in the commercial is composed of little pieces of Chex Mix--faces, trees, butterflies, flowers, etc. etc.? And everything's all cheery and you want to just run out and eat Chex Mix and shout HURRAY because the commercial makes it seem like the key to happiness is Chex Mix? And you almost just wanna rub them all over your body, except that they'd probably be kinda crusty and itchy?

Well, the other day I saw a commercial for some fricking PILL company that was trying to pull off the same motif, but with *pills* (I kid you not) composing all of the items in the commercial. Even more disturbingly, the majority of the commercial consists of *A CHILDREN'S PLAYGROUND, WITH FUNCTIONAL SWINGS AND MERRY-GO-ROUND AND SEESAW AND ALL THAT COMPOSED COMPLETELY OUT OF PILLS.

I'm sorry, but if you're gonna use pills to show happiness, could you at least pick something less symbologically disturbing than a children's playground (which makes me think of pumping kids full of meds for ADD and every other disorder that we've invented for them)??

This commercial is pure archaelogical evidence of us as a crazed pill-popping America.

And it is almost vomiticiously disturbing.



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